Here is what you can do as a restaurant Marketing Director or Manager to maximize your restaurant marketing efforts

Learn to identify what's working for your restaurant

The fast-paced world of digital marketing -- with all its technological advancements and iterative improvements to our marketing processes -- has theoretically made the lives of restaurant marketers easier.

But the flip side of the coin is that marketing directors and managers like you are overwhelmed. It seems like every week there’s something new you absolutely must be doing, lest you get left behind. But a lot of this new “stuff” is now outdated. Or worse, was never a good use of time and budget to begin with.

To help transform you into a more efficient marketing director, we're sharing 10 things you can cut from your restaurant marketing today, as well as where you should be spending that previously wasted time.