Rebranding takes place when a business decides to revisit and change a sigificant part of their current image. It might be ignited by the market behavior or by a shift in messaging and positioning statement.
If you're predicting growth for this year, are about to launch a new line of business, want to impact a new market or redefine the relevancy of your message and essence for your audience, it is time to think and implement a rebranding strategy.
Some of the reasons to rebrand included in your download are:
- Identify and streamline look and function
- Define your positioning statement, vision and mission
- Recognize internal and market challenges
- And much more!