Most of us know how important a website is to an online marketing strategy. Shockingly, many small-to-medium size businesses still have websites with old technology and design trends or simply don't have a website.
Even if you're on social media, operating with an old website is not favorable for any type of organization. Whether you are looking to build your first website or your existing site is outdated, you may wonder what it really takes to have a great website.
Download our 11-Step Checklist for your Next Website Redesign and learn what you need to have in mind before implementing this initiative. You will learn about:
- Identifying your site's performance
- Defining what drives traffic to your site
- Why it is important to pay attention to what your competitors do
- Why your positioning statement is important
- What are calls to action
- And more